On the 20th, 21st and 23rd Oct.2018, the GVTC staff members have benefited from three-day training on capacity building. Focused on the Institutional “Added Value”, this training was held at GVTC Headquarters in the framework of the Netherlands Initiative for Capacity Development in Higher Education Project (NICHE) and facilitated by Dr Denys Snelder and Ms Esther Den Hartog from the Vrije Universiteit Amstardam (Netherlands).
“Added value” is generally defined as the accomplishments and experience of an organization which form a given target group, artifact or a regional in fulfilling specific needs of that target group, for that artifact or in a specific region. This added value is to define or determine regarding the institutional target groups or stakeholders. GVTC being a conservation organization, its added value may be assed based on the priority areas of those target groups.
Added value is linked to institutional communication since it has to be accessed and communicated so that it may disseminate the institutional brand or image. Some of the communication tools used for that purpose are newsletter, flyer or policy brief, poster, video, web site, blogs, and other promotional materials including t-shirts, caps, pens, etc.
The added value of this training for GVTC as an intergovernmental organization and for its staff members is that it strengthens individual and institutional capacities so that the conservation goals may be achieved and contribute to the community development for communities and transboundary peace and security within the Greater Virunga Landscape.
GVTC Communication Service.
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